Rock The Post Blog

Rock The Post Blog


It’s very important to know the basics when launching a start up. If you have launched a startup before, then you are most likely credible to shed light to those who are in the process of launching one. Startups come in all forms, and they are often associated with high growth technology-oriented companies. Investors are often drawn to those new companies or ventures, as they have lower bootstrapping costs, less risk, and a higher potential return on investment. Successful startups are more scalable than an established business – since they are capable of growing rapidly even with a limited investment. Venture capital firms and angel investors may help startup companies begin operations by exchanging cash for equity.

Ups & Downs Of Launching A Startup

February 18, 2012 | Business Article | 1 Comment

It’s very important to know the basics when launching a start up. If you have launched a startup before, then you are most likely credible to shed light to those who are in the process of launching one. Startups come in all forms, and they are often associated with high growth technology-oriented companies. Investors are often drawn to those new companies or ventures, as they have lower bootstrapping costs, less risk, and a higher potential return on investment. Successful startups are more scalable than an established business – since they are capable of growing rapidly even with a limited investment. Venture capital firms and angel investors may help startup companies begin operations by exchanging cash for equity.

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Top 10 Reasons To Become An Entrepreneur

February 17, 2012 | Business Article | 3 Comments

The word entrepreneur is derived from the French word “entre” which means to enter and “prendre” which means to take. In a general sense, it applies to any person starting a new project. Entrepreneurs are people who accept financial risks and embark on new financial ventures. An entrepreneur should be creative, willing to make decisions in the absence of solid data, and must be willing to take risk. A successful entrepreneur takes the time to invest in him or herself before investing in a business venture.

Entrepreneurs are business people but unlike the conventional approach adopted by a businessperson they are generally more creative and inventive. Entrepreneurs started their business from scratch and they cut their own way through to find their market and get their own brand or product launched. On the other hand, business people start a business using an existing market platform arranged by the entrepreneur.

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The Importance Of Motivation And Passion In Business

February 16, 2012 | Business Article | 8 Comments

I. Motivation

Starting a business or a venture is definitely hard. No matter what you think you know about starting a business, anything can still go wrong time and time again. There are plenty of possibilities that your own money will be at risk or you may have trouble with your business partners. The whole process of starting a business can at times be very disappointing – in fact, some entrepreneurs consider these a few reasons why not to start a business. That being said, “motivation in business” plays a significant role. So what is motivation and why it is essential?

From a business perspective, motivation is considered to be “the internal and external factors that stimulate desire and energy in people to continually have interests in, and committed to a job, role or subject and to exert persistent effort in attaining a goal.” Hence, motivation is a result of the interaction among conscious and unconscious factors such as the incentives or rewards of the goal, intensity of your desire or the need and the expectations of the individual and of his/her significant others.

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From Seed Round To IPO

February 15, 2012 | Business Article | 3 Comments

It has been said and proven that business development and financing are an interrelated system. There is a specific process that you should observe, as well as certain funding strategies to apply to work it through.

The “seed round” is the starting point of any startup. During this stage, the entrepreneur recognizes this as his or her top value asset. This idea eventually turns as the guiding point and motivation prior to the sales. At this stage an entrepreneur must grab everything and think big. Though it may be just opening a small grocery store at the corner, you must think of changing the world for a very good reason, just like Rock The Post when launching on November 2011. Normally, it would take years of hard work and perseverance to put everything in place.

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How To Match Your Target Market With Your Brand Colors

February 14, 2012 | Business Article | 1 Comment

There are many possible ways to market your product successfully. One of the best ways of encouraging others to respect your product is by creating a solid brand. A brand is a name, or symbol that is commonly known to identify a company or its products and separate them from the competition. The overall brand name of a company can also draw out to a logo, symbol or even a design features that identify the company or its services and products. It uses a color scheme that speaks or represents your product.

Actually, colors can represent more than you think. Remember that in your marketing materials you can turn on or turn off people’s perception of your product. Even companies with larger budget allocations spend billions on color market research. They usually get into product or packaging development. Colors influence how people will respond and behave. Taking for instance, if you are creating a website, a black background generally represents something not so appealing, therefore you need to be careful in your choice of color as it can represent something else.

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Entrepreneurs Dilemma – Salary vs. Equity

February 13, 2012 | Business Article | No Comments

When entrepreneurs decide to launch a new venture there are two critical rules to follow. Both rules, salary and equity, are explained and detailed below. However, the general idea is that entrepreneurs should not be paying themselves while they are building their business. This period of time can be classified by Venture Capitals as the time where the founder builds the “sweat equity.”

During the first year of life of the venture the entrepreneur is mainly focuse on building the product. This period of time is critical and most of the capital should go towards funding the development. However, remember that you need to take care of yourself first in order to take your business to the next level. Do not be greedy, try to make sure that you are just spending on yourself what is necessary as opposed to what is nice to have. Below you will be able to find an outline of both scenarios.

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6 Key Elements Team Players Have

February 12, 2012 | Business Article | 2 Comments

Everybody aims for success, which is primarily done through landing a job and by working in a team. In fact, the presence of many skilled professionals in a team motivates a person to strive and work harder. Professional achievement as a team is quite fulfilling, however, achieving personal success with one’s skills, attitude, abilities and knowledge is more significant.

Below you will be able to find 6 key elements that every team player has. With this in mind, a team player:

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Top 5 Tips To Build A Killer Team

February 11, 2012 | Business Article | 5 Comments

Have you ever been a part of a high-performing team? No matter what role you play in a team, whether you’re the leader or just part of it, creating a strong team should always be your goal. The success of the team is highly dependent on how each member of the team values teamwork. If your team is not working together, a negative energy will be created which can sometimes lead to chaos and tension on the whole group.

Killer teams promote collaboration rather than competition. Similarly, cooperation and fellowship among team members is created. Members of a killer team sit on the same side instead of sitting on opposite sides of the table. Both from a physical and psychological stand point, side by side is better than opposing sides.

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3 Steps To Establish Your Venture’s Direction

February 10, 2012 | Business Article | 2 Comments

How do mission, vision and values/principles become worthwhile for your venture? This is what business people and entrepreneurs consider prior to their decision of starting a business enterprise and other undertakings.

Nevertheless, mission, vision and values/principles have been proven to bring greater impact for your organization, business or venture. It actually provides a sense of direction and purpose, your overviews in the future, as well as a foundation and basis in making decisions.

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Top 7 Tips They Don’t Teach You In Business School

February 9, 2012 | Business Article | 18 Comments

The success of a business does not rely on how big and influential it is, how good the product is, or how well connected and established it is. Forget about all those factors – the success relies on the people that work behind the project. The people who innovate, decide the strategy, market the product and create the business are the ones who are truly putting the business in motion.

Furthermore, business people and entrepreneurs get the knowledge and skills they use in their businesses from what they have learned in business schools, yet there are essential things that are not taught in school that can be key.

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